Fans Can “Pay it Forward” to Buy HIS ONLY SON Movie Tickets for Others to Watch For Free

Filmmakers are expecting the movie HIS ONLY SON to exceed expectations at the box office this Easter weekend. Thanks to the studios' proprietary "pay it forward" software originally developed for its Original series The Chosen, the technology empowers moviegoers to buy tickets on behalf of other fans unable to afford a ticket themselves. Thus far, nearly 20,000 tickets have been paid forward by fans. 

"This incredible film is already hitting above its weight, and-between word-of-mouth, strong reviews online, and a surge in people using our 'Pay it Forward' technology to buy tickets for others to see, we are expecting a very strong Easter weekend at the box office," said Jared Geesey, Senior Vice President of Global Distribution at Angel Studios.

"HIS ONLY SON is the first theatrical release in history to crowdfund its Prints and Advertising [P&A], and now it's the first theatrical release to use Pay it Forward to send more people to theaters to experience this faith-inspiring film just in time for Easter weekend." 

HIS ONLY SON recounts one of the most controversial moments in the Old Testament-when Abraham was commanded by God to sacrifice his son Isaac on the mountain of Moriah. While traveling to the place of the sacrifice, alongside Isaac and two servants, Abraham is flooded with vivid memories from the years he and Sarah spent longing for the son they were promised-the son he must now lay upon the altar. 

HIS ONLY SON: Projected Weekend Box Office Data:

• HIS ONLY SON received an A CinemaScore audience rating
• 95% Rotten Tomatoes audience score
• 100 new theaters added for Easter weekend
• First time in motion picture history that P&A for a theatrical release was crowdfunded
• His Only Son was selected by the Angel Guild, a group of over 95,000 members, most of whom have invested in one or more of Angel Studios' Originals
• Estimated $6.8M gross box office through Tuesday

 

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