Facebook Unveils Location-Based Ads; Location Aware Ads Help Marketers With Geofencing

Facebook Unveils Location-Based Ads; Location Aware Ads Help Marketers With Geofencing  

Facebook has recently unveiled a new ad tool that has the ability to allow marketers to easily and quickly target ads to users based on their specific locations with the use of latest technology that is also known as "geofencing." 

The newly launched product is called Location Aware Ads, which uses location information that is collected from the users of smartphones and other devices.

With the help and expertise of Location Aware Ads, you can easily determine the ads that they see. In line with this, retailer can also make use of this tool to target ads only to users within a mile of its store.

If a certain marketer wishes to include directions, the Location Aware Ads have the ability to do it. The site of Facebook Location Aware Ads explains that "The Get Direction call to action has the ability to guide people directly to your location with the use of their smartphones."

It also stated, "Tailor your content to the people within your area by telling them about the upcoming sales, special offers or you can share your passion for your products."

Moreover, users of Location Aware Ads can also prevent the occurrence of location based ads if they want in a form of activating settings on their smartphones or other devices that prevent their location data from being shared with Facebook.

For marketers, Location Aware Ads is a big opportunity especially to those businesses that rely on their sales at morter and brick locations. It is a fact that Facebook location based ads can be easily purchased by using the self service tools of the company or through their ads partners.

Facebook location based ads will serve as your key and guide on how you can determine that exact location of a certain person by simply activating the settings of the device. In connection with this, Facebook location based ads can also provide you with the appropriate directions that will greatly help you to find the exact location with the use of your smartphones and other devices. Activate the settings of your devices to prevent your salient information to be shared with Facebook.

 

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