|
Award Winning Canadian based pop group The Color, is making a strong impact in the American Christian market with their first U.S. single "Surprise." Within a few short weeks since their July 28th add date, the band has debuted on Billboard's Top 50 at No. 41, garnered major radio adds, was tied for most added at AC Indicator on Aug. 4 and received 697,700 new listeners.
The list of impressive early radio supporters includes Family Life Radio, Family Life Network, The Fish/Los Angeles, WSBN/New Orleans, WCSG/Grand Rapids, MI, KFIS/Portland, OR, KXMS/Seattle, WA, KXOJ/Tulsa, OK, among many others. The single is being promoted at radio by industry veterans Chris Hauser and Jenn Mouttet, and the lyric video for the song can be viewed HERE. Produced by Bryan Fowler (TobyMac, Mandisa, Ryan Stevenson), "Surprise" was co-written by The Color band members James Shiels, Jordan Janzen, and Fowler.
"The new single was written as a response to who God is, in the midst of the unexpected
challenges life throws our way," said founding band member Shiels. "Our God is faithful. He never leaves you; He never forsakes you".
Janzen continued, "That gives you an incredible confidence that allows you to be brave. Stepping forward in faith to places unknown. Brave enough to step over an edge knowing only one thing; that our God will be there to catch you by surprise."
"Anyone who tells you they KNOW what a hit is before its release - don't believe them! I have done CCM radio promotion for 30 years, and I am still consistently shocked by what I think or hope is going to break through, never does, and then conversely songs that come out of left field just take everyone off guard," explained Hauser of Chris Hauser Promotions. "The Color's 'Surprise' is living out the song title every week so far with our promotion team, and I couldn't be happier or more thankful."
|
